WHO
WE ARE
Barking Owl Communications is a Sydney-based boutique PR agency specialising in media relations and integrated communications programs for the travel and tourism industry. Our reputation is for creative and strategic advice to help deliver great outcomes for the client and agency.
Barking Owl combines in-depth experience, solid media relationships and an approachable style comprising a team of consultants who share passion for and extensive knowledge of the travel and tourism industry.
OUR
CLIENTS
Barking Owl is privileged to work with a diverse range of clients in Australia and internationally. With travel being our sweet spot, we work across some of Australasia’s most stunning destinations, resorts and hotels as well as airlines and a cross-section of lifestyle and eco-based adventures. We represent state, national and international tourism bodies to help drive visitation and bookings and have successfully transformed perception and economic recovery following a crisis. Our services have also been called on to develop corporate and B2B programs for some of the world's largest global tourism companies such as Expedia and Boeing.
Barking Owl has also worked extensively in the lifestyle sector developing media support and events for the wine, food and beverage industries.
OUR
WORK
We are strongly connected with media in the tourism, luxury and lifestyle sectors and have a proven track record in managing highly successful launches and maintenance programs for clients including:
-
Launch and communications program for Wintjiru Wiru drone show for Voyages Indigenous Tourism at Ayers Rock Resort
-
Co-ordinated the ANZ media famils and launch activities around Oceania Vista
-
ordinated the ANZ media famils and launch activities around Regent Seven Seas Grandeur
-
Launch of qualia and ongoing communications program
-
Launch of Sofitel Sydney Darling Harbour and ongoing communications program
-
Delaware North - Lizard Island, El Questro Homestead
-
Ultimate Winery Experiences of Australia (Tourism Australia "Best of")
-
Wineglass Bay Sail Walk
We have experience in creating and implementing results driven and promotable partnership programs for luxury clients:
-
Claris the Mouse High Tea for Sofitel Sydney Darling Harbour and Megan Hess
-
The Maria Island Walk and Michelle Bridges
-
Australian Ballet for qualia
-
Gourmet food and wine weekends for Lizard Island with Mark Best and Neil Perry
-
El Questro partnership with Myer catalogue launch – with Jennifer Hawkins and Kris Smith
We have a deep understanding of the tourism industry and work closely with leading industry organisations
OUR
TEAM
Jill Collins is the founder and managing director of Barking Owl communications and has more than 20 years’ experience in public relations, communications and crisis management.
Jill has held numerous senior leadership roles including heading up the Sydney office of international top tier PR agency, Edelman. Prior to that she spent 11 years in the US managing Edelman’s Consumer PR division in LA, leading programs for clients such as Pepsi and Tourism Queensland, before moving to Chicago to head up the company's Tourism Practice for North America.
In 2003, she established Barking Owl Communications to assist clients in the tourism and lifestyle industries develop and implement strategic communications programs to help them reach their business objectives.
Jill is joined by a team of highly professional consultants who develop and implement hard-working, results-oriented programs for our clients.
GET IN
TOUCH
We can't wait to hear from you
Office address
Suite 207
Valhalla Building
166 Glebe Point Rd
Glebe, NSW
Australia
