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A Sea Change for Barking Owl!

Updated: May 1


For Immediate Release

Sea Change for Barking Owl Communications

(26 April 2022) Sydney-based boutique travel and lifestyle PR agency, Barking Owl Communications, has been appointed by leading global cruise brands, Oceania Cruises and Regent Seven Seas Cruises to manage their communications programmes in Australia and New Zealand.

Commencing this week, public relations activity will include the management of an extensive news bureau, media familiarisation strategy, partnerships and events, all designed to continue raising awareness and helping to drive new-to-brand for these upper premium and luxury cruise brands in the region.

“With international borders now open, Australians are looking to seize the opportunity to explore the world again. Providing an extensive range of destination-immersive itineraries that traverse continents, cruising with Oceania Cruises and Regent Seven Seas Cruises delivers the ideal solution for discerning travellers,” said Steve Odell, SVP and Managing Director Asia Pacific, Oceania Cruises and Regent Seven Seas Cruises.

“With this exciting outlook for travel, and cruising, on the horizon, we felt it was the right time to embark on a new voyage with our media relations strategy,” Odell continued. “Barking Owl Communications’ in-depth knowledge of the travel and lifestyle market, their professional approach to our brief coupled with their fresh, creative ideas and a strong understanding of traditional and digital media made them the perfect choice to amplify our brand programmes in this market. We are delighted to welcome them onboard.”

Both cruise lines have extensive plans in place this year, including future reveals for new ship launches, ongoing enhancements and upgrades, compelling Voyage Collection launches and engaging partnerships with some of Australia’s leading brands in the arts, culture and fashion sectors.

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“With huge pent-up demand locally for cruising, and a re-invigorated hunger for international travel, this is a wonderful time to be working with these two prestige cruise lines which are distinguished by their elevated cuisine offerings, immersive tour experiences ashore and beautifully appointed accommodation matched by highly personalised service,” said Jill Collins, Managing Director of Barking Owl Communications. “We look forward to bringing our previous experience working with luxury tourism and lifestyle brands to this relationship and growing a highly successful partnership into the future.”


For information and images or to request an interview:

Katie Cahill || 0439 775 656

About Oceania Cruises Oceania Cruises is the world’s leading culinary- and destination-focused cruise line. The line’s seven small, luxurious ships carry no more than 1,250 guests and feature The Finest Cuisine at Sea® and destination-rich itineraries that span the globe. Expertly curated travel experiences aboard the designer-inspired, small ships call on more than 450 marquee and boutique ports across Europe, Alaska, Asia, Africa, Australia, New Zealand, New England-Canada, Bermuda, the Caribbean, the Panama Canal, Tahiti and the South Pacific in addition to the epic 180-day Around the World Voyages. The brand has an additional 1,200-guest Allura Class ship on order for delivery in 2025. For more information click to visit Oceania Cruises online, contact your travel adviser or call Oceania Cruises on 1300 355 200 (AU), 0800 625 691 (NZ).

With headquarters in Miami, Oceania Cruises is owned by Norwegian Cruise Line Holdings Ltd., a diversified cruise operator of leading global cruise brands which include Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises. 

About Regent Seven Seas Cruises

Regent Seven Seas Cruises is the leading luxury cruise line, delivering An Unrivalled Experience™ for 30 years. Carrying no more than 732 guests, the line’s spacious and stylish ships - Seven Seas Explorer®, Seven Seas Mariner®, Seven Seas Navigator®, Seven Seas Splendor™, Seven Seas Voyager®, and from 2023 Seven Seas Grandeur™ - form The World’s Most Luxurious Fleet™ and explore more than 450 immersive destinations globally. Offering Unrivalled Space at Sea™, guests enjoy sumptuous all-suite accommodation, nearly all with private balconies, which are among the largest at sea, as well as highly personalised service throughout lavish public areas and expansive outdoor spaces. Unique to Regent Seven Seas Cruises, unlimited complimentary shore excursions are available in every port, making it the only truly all-inclusive cruise line. Voyage fares also include gourmet cuisine in a range of specialty restaurants and al fresco dining venues, fine wines and spirits, entertainment, unlimited internet access, free valet laundry service, gratuities, transfer between hotel and ship and one-night, pre-cruise hotel packages for guests staying in Concierge-level suites and higher. For more information, please visit, call 1300 455 200 (AU), or 0800 625 692 (NZ) or contact your travel advisor.

About Norwegian Cruise Line Holdings Ltd.  Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands. With a combined fleet of 28 ships with nearly 60,000 berths, these brands offer itineraries to more than 490 destinations worldwide. The Company has nine additional ships scheduled for delivery through 2027, comprising of approximately 24,000 berths. 

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