Strategic/creative program planning

Work with clients to develop hardworking communications programs which ​​talk to their key stakeholders and respond to their needs

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Develop and implement media relations programs

• Research/write media materials

• Organise individual and group media visits

• Story placement

• Interview coordination

• Story pitching

• Deskside media visits

B2B Programs

• Develop content for newsletters, reports, membership communications

• Develop and distribute media releases/position statements on various issues  for trade verticals and business media

• Organise and support events ie membership meetings and conferences

• Organise CEO  interviews and briefings

• Draft content for op/ed columns and videos

Partnership Marketing

• Identify and implement collaborations with partners to amplify messages for clients

• Leverage relatable influencers who can add genuine value to client programs

Trade Representation

• Develop strategic distribution and trade marketing programs

• Organise training for agents/wholesalers

• Organise roadshows for clients

• Attend/represent clients at key travel trade shows in Australian and international markets

• Organise campaigns with trade partners
  
  
   

Media / Presentation skills training

• Develop messaging platforms for clients

• Write tailored media guides to support clients with their media programs

• Organise  media training/presentation skills programs to help deliver that messaging in an effective and compelling manner

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Direct to consumer communications actvities

• Implement programs for clients that help them speak directly to the consumer via activations, pop-ups, digital marketing programs and podcasts
  
  
  
   

Special Events

• End to end management / implementation of creative and exciting events which speak directly to a clients stakeholders.

• We deliver ideation through to invitation and implementation ensuring quality control at all stages of the event.

Social Media Marketing

• Develop and deliver all stages of the social media campaign 

• Identify meaningful influencer partnerships

• Develop compelling content

• Identify social media placement strategies

• Provide measurement 

Issues and crisis management

• Work with clients on issues/crisis audits to identify areas of business risk​

• Develop crisis training communications  manuals

• Organise training/simulation programs for risk minimisation

• Provide strategic counsel and implementation support  

Corporate Social Responsibility

• Program development, implementation - identify relevant partnerships and support campaigns for clients interested in making a difference