Minor Hotels Roadshow
Storytelling through events
A successful event is more than a gathering of guests—it is an opportunity to bring a brand story to life and build lasting connections with key stakeholders.
To support the visit of Minor Hotels' international leadership team to Australia, Barking Owl Communications designed and delivered a bespoke two-city roadshow showcasing the company's vision, brand portfolio and growth plans. Through immersive media events, targeted one-on-one meetings and strategic partner engagement, the program created valuable opportunities for media and industry stakeholders to experience the Minor Hotels story firsthand.
The roadshow included two media events in Sydney and Melbourne for 45 top-tier media, nine one-on-one interviews and three partnership meetings with airlines and tourism organisations. It generated 32 social media posts, secured future coverage opportunities through hotel famil stays and strengthened relationships with key media and industry partners across Australia.
Campaign Elements:
Media Events | Press Releases | Trade Famils | Partnerships | Social Media
