CLIENT TESTIMONIALS
Minor Hotels
Mark Thomson, Group Director Public Relations and Communications
We have worked with Barking Owl Communications for around 18 months. They won our business following a competitive RFP process in Australia but we already had many favourable reviews from journalists supporting their extensive level of understanding of how to work with media which put them head and shoulders above other agencies.
The team has excellent contacts in the travel and lifestyle media and has leveraged these to our benefit by initiating visits from high-profile journalists to our properties around the world as part of an in-depth famil program which sees them working closely with our team to organise both individual and group visits. As a result, we have had some excellent feature stories in high-profile publications. The media visit component is supported by a hard-working news bureau which consists of media release development and distribution, proactive pitching and responding to media requests.
They have also managed two highly successful roadshows for us in Sydney and Melbourne, taking on the end-to-end event management and ensuring we had excellent attendees at all our in- market meetings.
Barking Owl acts as an integral part of our team on the ground in Australia providing important local insights and advice to our Head Office in Bangkok. They are good partners, both strategic and creative in their approach and get results.
I would be happy to recommend them to anyone looking for a highly experienced tourism PR agency in Australia.
MEDIA TESTIMONIALS
Kirstie Bedford
Editor, Karry On Luxury
As a busy travel writer and editor, I work by tight schedules to get my stories written and published so I am highly reliant on great news sources. I have always found Barking Owl to deliver professionally written, relevant materials knowing just what to pitch me for my readership. They are also understanding of my fast-paced world – highly responsive to my calls and emails and strong on meeting deadlines.
My colleague and I also produce a weekly travel podcast, The World Awaits. Barking Owl has tuned into the show from day one to get to know our program and recently worked on a collaboration with us and one of their global hotel clients. Together we organised an integrated program which included interviews, on air reads and a competition.
In my opinion, Barking Owl stands out as a professional, efficient and responsive team that really gets the travel industry, from the CEO down. They are hands-on and have a thorough understanding of their accounts and the way the media work. I would highly recommend them to any client.
