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WHO

WE ARE

Barking Owl Communications is a Sydney-based boutique PR agency specialising in media relations and integrated communications programs for the travel and tourism industry. Our reputation is for creative and strategic advice to help deliver great outcomes for the client and agency.

Barking Owl combines in-depth experience, solid media relationships and an approachable style comprising a team of consultants who share passion for and extensive knowledge of the travel and tourism industry.

Relations

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Communications

Strategists

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Crisis

Management

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Trade

Representation

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Media

Relations

We have excellent, long standing relationships with the media and understand what they need and how to deliver it for maximum effect

Communications

Strategists

We build strategic communication programs that mutually benefit organisations and their audience

Crisis

Management

We are highly experienced in crisis and issues management delivering audits, plans, training and support

Trade

Representation

We have a deep understanding and strong relationships in the travel trade in both Australia and New Zealand

OUR SERVICES

CONTENT DEVELOPMENT

We research, produce and publish powerful content that connects with audiences

EVENT MANAGEMENT

We have a reputation for not only creating and executing unique events that build awareness but also events that drive revenue

STRATEGIC PARTNERSHIPS

We are proud of our ability to connect and create mutually beneficial partnerships that are long standing and deliver excellent results

PODCAST PRODUCTION

Producing a podcast is easy! Producing a good podcast takes time, research, excellent talent, interesting stories, exceptional sound and attention to detail - we've done it so we know!

OUR

CLIENTS

Barking Owl is privileged to work with a diverse range of clients in Australia and internationally. With travel being our sweet spot, we work across some of Australasia’s most stunning destinations, resorts and hotels as well as airlines and a cross-section of lifestyle and eco-based adventures. We represent state, national and international tourism bodies to help drive visitation and bookings and have successfully transformed perception and economic recovery following a crisis. Our services have also been called on to develop corporate and B2B programs for some of the world's largest global tourism companies such as Expedia and Boeing.

Barking Owl has also worked extensively in the lifestyle sector developing media support and events for the wine, food and beverage industries.

OUR
WORK

We are strongly connected with media in the tourism, luxury and lifestyle sectors and have a proven track record in managing highly successful launches and maintenance programs for clients including:

Launch and communications program for Wintjiru Wiru drone show for Voyages Indigenous Tourism at Ayers Rock Resort
Co-ordinated the ANZ media famils and launch activities around Oceania Vista
ordinated the ANZ media famils and launch activities around Regent Seven Seas Grandeur
Launch of qualia and ongoing communications program
Launch of Sofitel Sydney Darling Harbour and ongoing communications program
Delaware North - Lizard Island, El Questro Homestead
Ultimate Winery Experiences of Australia (Tourism Australia "Best of")
Wineglass Bay Sail Walk

We have experience in creating and implementing results driven and promotable partnership programs for luxury clients:

Claris the Mouse High Tea for Sofitel Sydney Darling Harbour and Megan Hess
The Maria Island Walk and Michelle Bridges
Australian Ballet for qualia
Gourmet food and wine weekends for Lizard Island with Mark Best and Neil Perry
El Questro partnership with Myer catalogue launch – with Jennifer Hawkins and Kris Smith

We have a deep understanding of the tourism industry and work closely with leading industry organisations

OUR

TEAM

Jill Collins is the founder and managing director of Barking Owl communications and has more than 20 years’ experience in public relations, communications and crisis management.

Jill has held numerous senior leadership roles including heading up the Sydney office of international top tier PR agency, Edelman. Prior to that she spent 11 years in the US managing Edelman’s Consumer PR division in LA, leading programs for clients such as Pepsi and Tourism Queensland, before moving to Chicago to head up the company's Tourism Practice for North America.

In 2003, she established Barking Owl Communications to assist clients in the tourism and lifestyle industries develop and implement strategic communications programs to help them reach their business objectives.

Jill is joined by a team of highly professional consultants who develop and implement hard-working, results-oriented programs for our clients.