Who We Are
Our Services
With over 20 years in the tourism and travel industry, Barking Owl Communications is a Sydney-based boutique PR specialising in media relations and integrated communications program. We are known for providing creative and strategic advice that helps deliver great outcomes for both clients and the agency.
Barking Owl combines in-depth experience, strong media relationships and an approachable style, with a team of consultants who share a passion for, and extensive knowledge of the travel and tourism industry.
Media Relations
We know how to make headlines happen. From targeted pitching and executive profiling to interview coordination and media training, we build earned-first campaigns that get people talking.
Strategic Partnerships
The best partnerships feel natural — and deliver real impact. We connect brands, organisations and commmunities through collaborations built to last.
Crisis Management
We’re not just in it for the good times. When the pressure’s on, we’re ready. From crisis planning and training to real-time support, we help brands respond with clarity and confidence.
Industry Advocacy
Relationships are everything.
With deep industry knowledge and strong connections across tourism industry organisations, we help brands amplify outcomes.
Event Management
We create experiences people remember. From standout launches to memorable in-market events, we handle every detail to deliver moments with impact.
Social Media Marketing
Social posts should do more than fill a feed. We build authentic campaigns that spark engagement, grow communities and turn attention into action.
Content Development
Good storytelling matters. We craft compelling content that informs, inspires and connects with audiences across every platform.
Comms Strategists
Big ideas are great — but smart strategy is what drives results. We create tailored communication programs that connect brands with the people who matter most.
Our Team
Jill Collins is the founder and managing director of Barking Owl Communications and has more than 20 years’ experience in public relations, communications and crisis management.
She has held numerous senior leadership roles, including heading up the Sydney office of top-tier global PR agency Edelman. Prior to that, she spent 11 years in the United States managing Edelman’s Consumer PR division in Los Angeles, leading programs for clients such as Pepsi and Tourism Queensland, before moving to Chicago to head up the company’s Tourism Practice for North America.
In 2003, Jill established Barking Owl Communications to help clients in the tourism and lifestyle sectors develop and implement strategic communications programs that support their business objectives.
Jill is supported by a team of highly professional consultants who develop and deliver hard-working, results-driven programs for our clients.
Jill Collins
Managing Director and CEO
Lizzie Doyle
Consultant
Georgia Oliver
Account Manager
Simone Nicol
Social Media & Client Services Executive
Rebecca George
Trade Program Manager
Natasha Cowling
Senior Account Executive
Trish White
Consultant
Emma Sturgiss
Consultant
Louise Longman
Content Creator
Melisse Perks
Business Support Manager
Maria Moraitakis
Special Projects Manager