Minor Hotels

Building awareness for a global hotel group takes more than great properties. It requires consistent visibility, compelling stories and genuine audience engagement.

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Minor Hotels partnered with Barking Owl Communications across Australia and New Zealand on an integrated PR program spanning media relations, influencer and media famils, events, partnerships and hotel launches. The focus was on growing awareness of Anantara and Avani while strengthening the profile of Minor Hotels’ portfolio of more than 540 properties.

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Between March 2024 and May 2026, the program generated 2,425 pieces of media coverage, hosted 92 media and influencer famils, delivered six group famils and four major media events, and distributed 82 press releases. Executive profiling, strategic partnerships and influencer collaborations helped drive ongoing brand visibility and engagement.

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Campaign Elements:​

Media Events | Press Releases | Trade Famils | Influencer collaborations | Partnerships​