Christchurch & Canterbury Tourism
Recovering from a crisis
In the wake of one of New Zealand’s most devastating natural disasters, Christchurch faced the challenge of restoring its reputation and reconnecting with international visitors.
Following the devastating Christchurch earthquake in 2011, Barking Owl Communications was engaged to help rebuild the region’s reputation and encourage the return of Australian visitors, Christchurch’s largest international source market. Through a strategic program of media relations, stakeholder engagement, content development and media famil experiences, the campaign focused on restoring confidence, showcasing the city’s recovery and repositioning Christchurch as a vibrant and welcoming destination.
The program generated significant positive media coverage across key Australian outlets, supported a return to visitation from the market and contributed to a measurable shift in consumer sentiment. Within 18 months, 75% of surveyed Australians agreed they were comfortable visiting Christchurch, reflecting growing confidence in the city and its ongoing recovery.
Campaign Elements:
Media Events | Press Releases | Media Famils | Content Development
