Who We Are

Our Services

With over 20 years in the tourism and travel industry, Barking Owl Communications is a Sydney-based boutique PR specialising in media relations and integrated communications program. We are known for providing creative and strategic advice that helps deliver great outcomes for both clients and the agency.

Barking Owl combines in-depth experience, strong media relationships and an approachable style, with a team of consultants who share a passion for, and extensive knowledge of the travel and tourism industry.

Comms Strategists

We build strategic communication programs that mutually benefit organisations and their audience

Media Relations

We have excellent, long standing relationships with the media and understand what they need and how to deliver it for maximum effect

Strategic Partnerships

We are proud of our ability to connect and create mutually beneficial partnerships that are long lasting and deliver excellent results

Crisis Management

We are highly experienced in crisis and issues management delivering audits, plan, training and support

Trade Advocacy

We have a deep understanding and strong relationships in the travel trade in both Australia and New Zealand

Event Management

We have a reputation for not only creating and executing unique events that build awareness but also events that drive revenue

Social Media Marketing

We connect brands with the right influencers to drive authentic engagement, meaningful storytelling and measurable results

Content Development

We research, produce and publish powerful content that connects with audiences

OUR TEAM

Jill Collins is the founder and managing director of Barking Owl Communications and has more than 20 years’ experience in public relations, communications and crisis management.

She has held numerous senior leadership roles, including heading up the Sydney office of top-tier global PR agency Edelman. Prior to that, she spent 11 years in the United States managing Edelman’s Consumer PR division in Los Angeles, leading programs for clients such as Pepsi and Tourism Queensland, before moving to Chicago to head up the company’s Tourism Practice for North America.

In 2003, Jill established Barking Owl Communications to help clients in the tourism and lifestyle sectors develop and implement strategic communications programs that support their business objectives.

Jill is supported by a team of highly professional consultants who develop and deliver hard-working, results-driven programs for our clients.

Jill Collins

Managing Director and CEO

Catherine Rodwell

Consultant

Lizzie Doyle

Consultant

Samantha Martini

Account Manager

Simone Nicol

Social Media & Client Services Executive

Rebecca George

Trade Program Manager

Natasha Cowling

Account Executive

Trish White

Consultant

Emma Sturgiss

Consultant

Louise Longman

Content Creator

Melisse Perks

Business Support Manager

Barkin Owl Portraits-83_edited_edited.jpg

Maria Moraitakis

Special Projects Manager

What's with the Name?

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In 1988, agency Managing Director Jill Collins was holidaying in Greece with her sister when they visited a temple in Delphi, where they discovered Athena on her shoulder. The symbolism resonated with Jill and sparked a lifelong habit of collecting owl souvenirs on her travels.

Years later, as she launched her own PR agency, those owls found a new home in the business. Jill felt a special connection to the Australian Barking Owl, sharing traits from colouring to east-coast habitat, and even a distinctive , spirited call. The name felt like a natural fit for both her personality and the agency's voice.