WHO WE ARE
OUR SERVICES
With over 20 years in the toursim and travel industry, Barking Owl Communications is a Sydney-based boutique PR agency specialising in media relations and integrated communications programs. Our reputation is for creative and strategic advice to help deliver great outcomes for the client and agency.
Barking Owl combines in-depth experience, solid media relationships and an approachable style comprising a team of consultants who share passion for and extensive knowledge of the travel and tourism industry.
Comms
Strategists
We build strategic communication programs that mutually benefit organisations and their audience
Media
Relations
We have excellent, long standing relationships with the media and understand what they need and how to deliver it for maximum effect
STRATEGIC PARTNERSHIPS
We are proud of our ability to connect and create mutually beneficial partnerships that are long standing and deliver excellent results
Crisis
Management
We are highly experienced in crisis and issues management delivering audits, plans, training and support
Trade
Advocay
We have a deep understanding and strong relationships in the travel trade in both Australia and New Zealand
EVENT MANAGEMENT
We have a reputation for not only creating and executing unique events that build awareness but also events that drive revenue
SOCIAL MEDIA MARKETING
We connect brands with the right influencers to drive authentic engagement, meaningful storytelling and measurable results
CONTENT DEVELOPMENT
We research, produce and publish powerful content that connects with audiences
WHY WORK WITH US?
Specialise exclusively in hospitality, tourism, destination and lifestyle sectors.
Excellent relationships with the travel, trade and news media.
Specialists in crisis communications and PR rebuilding strategies.
Offer comprehensive integrated communications strategies across travel PR and trade communications.
Extensive event management experience.
Maintain longevity for brands beyond launch.
Have a positive outlook, great sense of humour and deliver our work in a friendly, professional style.
Accomplished in delivering valuable and relevant content and leveraging opportunities.
OUR TEAM
Jill Collins is the founder and managing director of Barking Owl Communications and has more than 20 years’ experience in public relations, communications and crisis management.
Jill has held numerous senior leadership roles including heading up the Sydney office of international top tier PR agency, Edelman. Prior to that she spent 11 years in the US managing Edelman’s Consumer PR division in LA, leading programs for clients such as Pepsi and Tourism Queensland, before moving to Chicago to head up the company's Tourism Practice for North America.
In 2003, she established Barking Owl Communications to assist clients in the tourism and lifestyle industries develop and implement strategic communications programs to help them reach their business objectives.
Jill is joined by a team of highly professional consultants who develop and implement hard-working, results-oriented programs for our clients.
WHATS WITH THE NAME?
In 1988 agency Managing Director, Jill Collins, was on holidays in Greece with her sister. The pair visited a crumbling temple in Delphi and they were discussing Athena – the goddess of wisdom, courage and inspiration – who was often depicted with an owl on her shoulder. This symbolism struck a chord with Jill and inspired her to collect owls as souvenirs on her travels.
A number of years later, as Jill was establishing her own PR agency, the beloved owls were resurrected to join her in business. Jill found an affinity with the Australian species, the Barking Owl, which carries uncanny similarities to her. The Barking Owl is beige and grey – her hair colour. It is wise and lives on the east coast of Australia – like Jill. And when it gets excited apparently, it sounds like a mad woman screaming – positively perfect. And she is a BARKING owl after all – what better name for an owl in the communication business!
