Regent Seven Seas
Building market leadership for an ultra-luxury cruise brand
Positioning an ultra-luxury travel brand in a competitive market requires a consistent stream of compelling stories that inspire travellers and reinforce brand leadership.
Since 2022, we've partnered with Regent Seven Seas Cruises to deliver an integrated communications program across Australia and New Zealand. Acting as an extension of the brand team, Barking Owl manages an always-on press office, media and influencer relations, executive profiling, familiarisation programs, brand partnerships and major ship launches to drive visibility across consumer, trade and broadcast media.
Our program has generated more than 3,500 pieces of consumer coverage and 900 trade stories, supported by 110 media releases and 52 media famils. Barking Owl has also successfully launched two new ships—Seven Seas Grandeur and Seven Seas Prestige—while securing high-profile media opportunities and strategic partnerships that continue to strengthen Regent's presence in the Australian market.
Campaign Elements:
Media Events | Press Releases | Trade Famils | Partnerships | Social Media | Influencer Collaborations
