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Featured Campaigns

Some of our favourite Public Relations case studies.

Owl Partners and Clients

Barking Owl is privileged to work with a diverse range of clients, both domestically and internationally. With travel being our sweet spot, we work across some of Australasia’s most stunning destinations, resorts and hotels as well as airlines and a cross-section of lifestyle and eco-based adventures. We represent state, national and international tourism bodies to help drive visitation and bookings and have successfully transformed perception and economic recovery following a crisis.


Highlights include:


Launched high profile Sofitel Sydney Darling Harbour  – the first five-star, new build hotel to open in Australia since the Olympics in 2000.  Initiated a highly successful revenue driving partnership with acclaimed illustrator Megan Hess to develop a Claris the Mouse High Tea series for guests


Bondi Hipsters

YouTube Collaboration

Managed a highly successful digital media campaign with the Bondi Hipsters for Travel Portland to generate brand awareness for the destination



Managed the issues/crisis communications programs for the two earthquakes in Christchurch, NZ and implemented a successful turnaround media strategy for the destination



ChCh Cardboard Cathedral.jpg


Organised a content partnership with Wish magazine for their high rating December/Christmas issue including cover story and multi-page travel and food and beverage shoot to generate awareness for Lizard island


Lizard Island


Successfully launched Australia’s high-end luxury resort qualia resulting in occupancy increases year on year – the resort featured in every leading travel, in flight and lifestyle magazine as well as top tier newspapers in Australia

Hamilton Island

Hamilton Island qualia-Windward-plunge-p

Media Relations

Managed media relations for Oprah Winfrey’s visit to Hamilton Island working closely with Tourism Australia

Great Barrier Reef


Negotiated a partnership with Myer to shoot their catalogue at El Questro with Jennifer Hawkins and Chris Smith


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