Some of our favourite Public Relations case studies.
Owl Partners and Clients
Barking Owl is privileged to work with a diverse range of clients, both domestically and internationally. With travel being our sweet spot, we work across some of Australasia’s most stunning destinations, resorts and hotels as well as airlines and a cross-section of lifestyle and eco-based adventures. We represent state, national and international tourism bodies to help drive visitation and bookings and have successfully transformed perception and economic recovery following a crisis.
Launched high profile Sofitel Sydney Darling Harbour – the first five-star, new build hotel to open in Australia since the Olympics in 2000. Initiated a highly successful revenue driving partnership with acclaimed illustrator Megan Hess to develop a Claris the Mouse High Tea series for guests
Managed the issues/crisis communications programs for the two earthquakes in Christchurch, NZ and implemented a successful turnaround media strategy for the destination
Organised a content partnership with Wish magazine for their high rating December/Christmas issue including cover story and multi-page travel and food and beverage shoot to generate awareness for Lizard island
Successfully launched Australia’s high-end luxury resort qualia resulting in occupancy increases year on year – the resort featured in every leading travel, in flight and lifestyle magazine as well as top tier newspapers in Australia
Managed media relations for Oprah Winfrey’s visit to Hamilton Island working closely with Tourism Australia
Great Barrier Reef
Negotiated a partnership with Myer to shoot their catalogue at El Questro with Jennifer Hawkins and Chris Smith